// membership.jsx — Every Man's Health · Membership page.
// Source of truth: homepage.jsx + care-model.jsx in this folder.
// Tone: premium, calm, physician-led, selective without elitism.
// Guardrails: no pricing table, no medication storefront, AI supportive only,
// lab language = lab-guided / coordinated.
//
// Responsive: useViewport() tier hook (shared.jsx). PX = horizontal padding,
// SY = scaled vertical padding. Above 1024px = original desktop design.
const PX = (vp) => vp.pad;
const SY = (vp, n) => Math.round(n * (vp.isPhone ? 0.5 : vp.isMobile ? 0.6 : vp.isTablet ? 0.8 : 1));
// ── Copy data ───────────────────────────────────────────────────────────
const M_INCLUDES = [
{ n: '01', t: 'Initial in-person physician evaluation',
body: 'A long first visit at our Florida practice — medical history, physical examination, and an unhurried conversation that grounds the relationship.' },
{ n: '02', t: 'Coordinated laboratory testing',
body: 'Routine blood and biomarker testing coordinated through trusted laboratory partners for your convenience. Your physician selects what to order.' },
{ n: '03', t: 'Physician interpretation & personalized planning',
body: 'Your physician reads your record with you and authors a plan you can actually follow — lifestyle, monitoring, and therapeutics only where clinically appropriate.' },
{ n: '04', t: 'Longitudinal health record & trend review',
body: 'A single record, read across time. Each panel is interpreted against the ones before it, supported by AI-assisted organization of your data.' },
{ n: '05', t: 'Telehealth-supported follow-up',
body: 'Scheduled video visits between in-person appointments, when appropriate to your plan. A real physician who knows your file.' },
{ n: '06', t: 'Periodic reassessment & plan refinement',
body: 'We re-examine the whole picture on a deliberate cadence — what changed, what held, what to watch — and refine the plan together.' },
{ n: '07', t: 'Review of emerging therapies',
body: 'When clinically appropriate and legally available, we discuss emerging options within a physician-guided framework — never as storefront products.' },
];
const M_AUDIENCE = [
{ range: '30 – 44', focus: 'Baseline · Prevention · Performance',
body: 'Establishing a meaningful baseline, prevention, energy and fitness, fertility or sexual health concerns, and early metabolic risk — the inputs that compound the longest.' },
{ range: '45 – 59', focus: 'Metabolic · Hormones · Vitality',
body: 'Metabolic health, hormone questions, cardiovascular risk, sexual health, body composition, sleep, stress, and sustained performance — examined together, not in isolation.' },
{ range: '60 +', focus: 'Healthspan · Function · Cognition',
body: 'Healthspan and function, cognition, strength preservation, urinary and sexual health, vitality and resilience — the areas with the highest leverage on quality of life.' },
];
const M_NOT = [
'Not urgent care or emergency care.',
'Not a replacement for primary care or appropriate specialists.',
'Not an insurance-billed sick-care model.',
'Not a medication-first program.',
'Not a TRT, peptide, or weight-loss storefront.',
'Not a promise of specific outcomes.',
];
const M_STEPS = [
{ n: '01', t: 'Start the conversation',
body: 'A brief, no-pressure conversation about what you\'re looking for and whether our model is the right fit.' },
{ n: '02', t: 'Complete a focused pre-assessment',
body: 'A short, structured questionnaire about your history, goals, and current care — so the first visit starts informed.' },
{ n: '03', t: 'Schedule the in-person evaluation',
body: 'Your initial physician evaluation at our Florida practice — the real beginning of the relationship.' },
{ n: '04', t: 'Decide together',
body: 'After the evaluation, we decide together whether ongoing membership is appropriate for you. No obligation either way.' },
];
const M_FAQ = [
{ q: 'Do I need to live in Florida?',
a: 'Membership begins with an in-person evaluation at our Florida practice, so members are based in or able to travel to Florida for their initial visit and periodic in-person reassessments. Telehealth supports follow-up between those visits where licensing allows.' },
{ q: 'Is this telehealth or in-person?',
a: 'Both, in a deliberate order. Care begins and is anchored in person. Telehealth supports follow-up between visits when it is appropriate — it is not the primary model of care.' },
{ q: 'Do you accept insurance?',
a: 'No. Every Man\'s Health is a direct-pay concierge program. We are not an insurance-billed sick-care practice, and membership does not replace your insurance for hospital, emergency, or specialty care.' },
{ q: 'Are labs included?',
a: 'Membership is the physician relationship — visits, interpretation, planning, record, and follow-up. Routine blood and biomarker testing is coordinated through trusted laboratory partners; laboratory costs are reviewed with you before testing is ordered.' },
{ q: 'Do you prescribe testosterone or other medications?',
a: 'Therapeutics are one tool among many, and never the starting point. When a medication — including hormone-related therapy — is clinically appropriate, your physician may prescribe it as part of a broader plan, with proper evaluation, testing, and follow-up. We are not a medication storefront.' },
{ q: 'Is this primary care?',
a: 'Membership complements, and does not replace, primary care or appropriate specialists. Many members keep a primary-care physician; we coordinate where it makes sense. We are a proactive, longitudinal layer focused on optimization and prevention.' },
{ q: 'What happens after I apply?',
a: 'We start with a short conversation, then a focused pre-assessment, then your in-person evaluation. After that, we decide together whether ongoing membership is the right fit. There is no obligation to continue.' },
];
// ── Page ────────────────────────────────────────────────────────────────
function MembershipPage() {
const [t, setTweak] = useTweaks(window.TWEAK_DEFAULTS);
const vp = useViewport();
const p = PALETTES[t.palette];
const T = TYPES[t.typePair];
const tc = toneCopy(t.tone);
const S = {
base: { background: p.cream, color: p.ink, fontFamily: T.body, fontSize: 15.5, lineHeight: 1.55, letterSpacing: '-0.005em' },
display: { fontFamily: T.display, fontWeight: T.displayWeight, letterSpacing: T.displayTracking, color: p.ink },
mono: { fontFamily: T.mono, letterSpacing: '0.14em', textTransform: 'uppercase' },
container: { padding: `0 ${PX(vp)}px`, position: 'relative', maxWidth: 1440, margin: '0 auto' },
};
return (
Membership for men who want a more personal, proactive relationship with their physician.
Membership is by application. It is designed for men who want a physician-led, longitudinal, proactive relationship — not episodic sick-care that begins only once something is already wrong.
);
}
// ── WHAT MEMBERSHIP MEANS ───────────────────────────────────────────────
function MMeaning({ p, T, S, vp }) {
return (
What membership means
Membership is not simply access to visits or medications. It is a longitudinal physician relationship — built around proactive evaluation, coordinated labs, a personalized plan, and ongoing monitoring.
Most medical care is episodic: you arrive when something is wrong, you're treated, you leave. Membership is the opposite — a continuous relationship with a physician who knows your file, watches your trends, and helps you act before problems take shape.
It is a deliberate, year-over-year model of attention. Your record carries forward. Your plan refines rather than restarts.
);
}
// ── WHAT MEMBERSHIP INCLUDES ────────────────────────────────────────────
function MIncludes({ p, T, S, vp }) {
const cols = vp.isPhone ? 1 : vp.isMobile ? 2 : 3;
// The trailing note spans the empty cells on the last row so the grid
// stays visually complete. On phone (1 col) it's just a full-width row.
const noteSpan = cols === 3 ? 2 : 1;
return (
What membership includes
The physician relationship, in full.
Membership covers the physician relationship and everything that makes it work — the visits, the interpretation, the plan, the record, and the follow-up. Laboratory work and any therapeutics are coordinated around it.
{M_INCLUDES.map((it) => (
{it.n}
{it.t}
{it.body}
))}
Every element exists to support one thing: a physician who knows you well enough to help you decide what's worth doing — and what isn't.
);
}
// ── WHO MEMBERSHIP IS FOR ───────────────────────────────────────────────
function MAudience({ p, T, S, vp }) {
return (
Who membership is for
The same relationship, at every stage.
Men arrive at different ages with different questions. These are areas of attention, not promises — a sense of what your physician is likely to focus on alongside you.
{M_AUDIENCE.map((s) => (
AGE
{s.range}
{s.focus}
{s.body}
))}
);
}
// ── WHAT MEMBERSHIP IS NOT ──────────────────────────────────────────────
function MNot({ p, T, S, vp }) {
const cols = vp.isPhone ? 1 : 2;
return (
What membership is not
Clarity, in both directions.
We would rather be clear now than disappoint later. Membership is a specific thing, with a deliberate scope. If what you need is something on this list, we'll tell you plainly — and point you in the right direction.
Every Man's Health is a direct-pay concierge program. We don't bill insurance, and we don't build our model around what a payer will or won't cover.
Membership fees, laboratory costs, medications, imaging, outside services, and any coordinated third-party services are reviewed with you before enrollment, or before they are ordered. You will not be surprised by a charge.
Specific fees are discussed during the application conversation, in the context of your situation.
);
}
// ── RESPONSIBLE INNOVATION (carries Care Model frontier language) ───────
function MFrontier({ p, T, S, vp }) {
return (
Responsible innovation
Medically responsible. Not timid.
We are engaged with the evolving frontier of men's health — metabolic medicine, hormone biology, peptide science, longitudinal biomarkers, and technology-supported care. Members increasingly want a physician who understands these developments and can help separate promise from hype.
Emerging therapies are considered only within a physician-guided framework — with appropriate evaluation, testing, legal availability, individualized risk assessment, and longitudinal follow-up. Never as storefront products, never as guaranteed outcomes.